Overview

Enterprise Mobility Trend

Todayʼs mobility trends are driven by new technologies, the broad adoption of mobile communications by Generation Y (persons age 15 to 30), and a growing appreciation for the market at the base of the socioeconomic pyramid and changing business requirements. In the technological arena, mobile devices are becoming more sophisticated, providing users (both corporate and consumer) with voice, Internet, e-mail, chat, gaming, television, bill payment capabilities, among others

Smart phones are becoming a true alternative to the personal computer. As important as the smart phones are the network capabilities, in particular the wide availability of low-cost, high-bandwidth wireless access.

Benefits of enterprise mobility span the business-to- employee (B2E), business-tobusiness (B2B) and business-to-consumer (B2C) spectrums. Enterprise mobility
can improve an organizationʼs productivity, optimize logistics operations, enhance customer relationships and streamline supply chain management. By enabling employees to work from anywhere, businesses can also lower individualsʼ carbon footprints.

Challenges

Mobility offers new possibilities to enterprises, but the path to mobility is full of significant challenges:

  • Technically savvy workforce bringing their own devices (BYOD), demanding mobile application
  • CIO challenged to respond growing mobile application demand, implement and secure new technologies across a broad spectrum of devices and carriers.
  • Enterprises looking for ways to manage, monitor and respond to Social Media